Post by account_disabled on Dec 3, 2023 4:44:17 GMT
The Pareto principle applied to web design, assumes that most results will come from a small number of key features. In marketing, some campaigns will do much better than others. To reach the best outcome, it makes sense to focus on these small number of key features first and ensure they get the most attention, while the less important parts can be done quicker.
One way to use the Pareto Principle is by focusing on Phone Number List user experience and usability - by paying attention to how users interact with your online content and ensuring they can find what they need, you are likely to reap greater rewards than if you were simply focusing on aesthetics alone. It teaches us that perfection isn’t always necessary, and that it is possible to achieve an even more effective website by optimizing the important 20% of features.
As an example, we just looked at the traffic data of a small ecommerce store that sells hand-made products and noticed several Pareto trends. For example, almost all their visitors access the site through mobile. Most product sales are from a small number of categories. Facebook was their biggest source of social media traffic. When examining a heat map of the product page, some areas get more engagement. The typical F pattern can be somewhat observed, with clusters of interactions in the top row and down the left side of the page.
Devices popularity
Dashboard with website analytics data
What can be done with this information to improve sales for this client?
In this example, the quickest win would be to improve the mobile experience of this website, which was originally built for desktop. Heatmaps of all pages could be examined to learn more about the user preferences. For example, the most clicked questions from the FAQ section could be moved to the home page instead of hidden away. High-profit products could be featured in the page areas where the most clicks are likely to occur.
One way to use the Pareto Principle is by focusing on Phone Number List user experience and usability - by paying attention to how users interact with your online content and ensuring they can find what they need, you are likely to reap greater rewards than if you were simply focusing on aesthetics alone. It teaches us that perfection isn’t always necessary, and that it is possible to achieve an even more effective website by optimizing the important 20% of features.
As an example, we just looked at the traffic data of a small ecommerce store that sells hand-made products and noticed several Pareto trends. For example, almost all their visitors access the site through mobile. Most product sales are from a small number of categories. Facebook was their biggest source of social media traffic. When examining a heat map of the product page, some areas get more engagement. The typical F pattern can be somewhat observed, with clusters of interactions in the top row and down the left side of the page.
Devices popularity
Dashboard with website analytics data
What can be done with this information to improve sales for this client?
In this example, the quickest win would be to improve the mobile experience of this website, which was originally built for desktop. Heatmaps of all pages could be examined to learn more about the user preferences. For example, the most clicked questions from the FAQ section could be moved to the home page instead of hidden away. High-profit products could be featured in the page areas where the most clicks are likely to occur.