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Post by account_disabled on Dec 12, 2023 9:26:34 GMT
Thus, from this analysis, companies obtain a detailed x-ray or diagnosis that is very useful for decision-making before deciding to enter a specific market. Depending on whether it is viable or not. Differentiation and leadership: how to build a competitive advantage Among his main theses, Porter maintains that companies, in order to prosper, must surpass their opponents. Managers must not only invest time and money in acquiring the latest technologies or in conversing with their clients on the Internet, but in addition to betting by disruptive initiatives must provide added Country Email List value to the customer. A company can bet on being a cost leader, and will obtain its competitive advantage by lowering prices. Thus, applying this type of corporate strategy. Means investing in state-of-the-art technology, implementing price wars and aggressive pricing policies, as well as reducing profit margins. On the other hand, if the company chooses to be a leader in differentiation, it will be betting on providing a plus to the customer. And in this extreme, business profitability lies in reaching the mix that allows a company to implement.
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