Post by account_disabled on Dec 20, 2023 9:14:14 GMT
Tom Fishburne , the marketing sector expert better known as The Marketoonist and praised for his satirical cartoons, has analyzed the industry, focusing on the three main themes on which Global Marketer Week 2021 will revolve , the WFA event that It will be held from April 20 to 22. In this talk as an appetizer for the big meeting, Fishburne first recalled one of the most talked-about vignettes of recent months, the first one he drew about the arrival of the pandemic and its impact on the sector. In it we can see professionals talking about the distant digital transformation. "I don't think our company will have to change anytime soon," says the person presiding over the meeting. What they don't know is that at that moment a huge wrecking ball called COVID-19 would force them to change their plans immediately . "This 'wrecking ball moment' has been felt by all businesses in general and definitely by the world of marketing in all forms," he said. At this point, he stressed that COVID-19 is an accelerator, not an agent of change, as expressed by Professor Scott Galloway.
After this introduction, he focused on the topics that Global Marketer Week 2021 will address: A better society, a better world and better growth . The idea of change in marketing , for Tom Fishburne, can Phone Number List take two paths. The first, that urgent need to "change constantly", almost every year. The second, "rather than risk something new, let's play it safe and continue our slow decline toward obsolescence." For the professional, both dynamics coexist in the marketing universe. Likewise, during his talk he assured that marketing professionals need to use a sense of humor more than ever. “Humor in the workplace allows us to address fundamental things we need to talk about . ” He mentioned three insights about humor here: disarming, belonging, vulnerable. The Marketoonist always stressed the importance of humor in a good leader. If you do not display the embedded video correctly, click here . Within the “better world” theme, he spoke about the method brand , for which sustainability is a fundamental pillar.
The company launched the first bottle made with ocean plastic and gave voice to this problem. Although it was only one product and the impact was not very great, Fishburne appealed to the idea that the brand pursues: progress is not perfection , but constant work to improve by doing things differently. The company's work continued with a factory that reflected its progress in sustainability, and over the years, method's impact grew. In relation to "better society", he made reference to brand safety , an issue in which there is still a long way to go, but where the key boils down, once again, to making constant progress. The same goes for the problems of digital advertising fraud and fake followers, as well as the misuse of data and personalization. Finally, and regarding "better growth", he pointed out the importance of creating a healthy business that directs professionals to all those objectives they want to achieve and with which they seek to impact. For Tom Fishburne, sometimes marketers focus too much on the marketing funnel, but lack the analysis.
After this introduction, he focused on the topics that Global Marketer Week 2021 will address: A better society, a better world and better growth . The idea of change in marketing , for Tom Fishburne, can Phone Number List take two paths. The first, that urgent need to "change constantly", almost every year. The second, "rather than risk something new, let's play it safe and continue our slow decline toward obsolescence." For the professional, both dynamics coexist in the marketing universe. Likewise, during his talk he assured that marketing professionals need to use a sense of humor more than ever. “Humor in the workplace allows us to address fundamental things we need to talk about . ” He mentioned three insights about humor here: disarming, belonging, vulnerable. The Marketoonist always stressed the importance of humor in a good leader. If you do not display the embedded video correctly, click here . Within the “better world” theme, he spoke about the method brand , for which sustainability is a fundamental pillar.
The company launched the first bottle made with ocean plastic and gave voice to this problem. Although it was only one product and the impact was not very great, Fishburne appealed to the idea that the brand pursues: progress is not perfection , but constant work to improve by doing things differently. The company's work continued with a factory that reflected its progress in sustainability, and over the years, method's impact grew. In relation to "better society", he made reference to brand safety , an issue in which there is still a long way to go, but where the key boils down, once again, to making constant progress. The same goes for the problems of digital advertising fraud and fake followers, as well as the misuse of data and personalization. Finally, and regarding "better growth", he pointed out the importance of creating a healthy business that directs professionals to all those objectives they want to achieve and with which they seek to impact. For Tom Fishburne, sometimes marketers focus too much on the marketing funnel, but lack the analysis.