Post by account_disabled on Mar 14, 2024 3:41:26 GMT
Online advertising: 1 billion hours a day spent on the YouTube platform YouTube has released data on the time people spend on the platform globally: a billion hours every day . Numbers that make digital marketers around the world reflect on the importance of online advertising today and how to measure the effectiveness of campaigns developed on behalf of their customers. When it comes to India-specific numbers, YouTube released the numbers found by the company App Annie: Mobile is the preferred medium for Indians, as over 180 million Indian YouTube users watch the platform every month on their smartphones. Time spent on the platform in India has grown by 400 percent per year and 80% of video viewing time occurs on mobile.
The attention parameter: when information is no longer enough to communicate In Find Your Phone Number relation to the numbers just cited, the need emerges for communication agencies and digital freelancers to look at attention as a new parameter for advertisers. At the YouTube Brandcast event, Sapna Chadha, Head of Marketing, Google India & Southeast Asia said: “According to a survey conducted with Majestic, using eye-tracking technology, we found that the first ad in a commercial break is actively watched by 50 percent of people while the last one is actively watched by only 13 percent of viewers. Attention has always been key in advertising. But capturing and maintaining attention has never been more difficult for advertisers.
Sapna Chadha also shared that over the years, YouTube has captured the audience's attention, offering 95% audibility and 93% viewability. The age of attention_180 million Indians watch Youtube per month (active youtube users) Speaking about how to make online advertising more effective, Jonah Goodhart, CEO MOAT said: “Everywhere in the world, consumption patterns are changing, making attention the foundation of every digital campaign. Measurability is key to understanding the effectiveness of any advertising effort, and we're thrilled to be the first company to independently measure viewability on YouTube.
The attention parameter: when information is no longer enough to communicate In Find Your Phone Number relation to the numbers just cited, the need emerges for communication agencies and digital freelancers to look at attention as a new parameter for advertisers. At the YouTube Brandcast event, Sapna Chadha, Head of Marketing, Google India & Southeast Asia said: “According to a survey conducted with Majestic, using eye-tracking technology, we found that the first ad in a commercial break is actively watched by 50 percent of people while the last one is actively watched by only 13 percent of viewers. Attention has always been key in advertising. But capturing and maintaining attention has never been more difficult for advertisers.
Sapna Chadha also shared that over the years, YouTube has captured the audience's attention, offering 95% audibility and 93% viewability. The age of attention_180 million Indians watch Youtube per month (active youtube users) Speaking about how to make online advertising more effective, Jonah Goodhart, CEO MOAT said: “Everywhere in the world, consumption patterns are changing, making attention the foundation of every digital campaign. Measurability is key to understanding the effectiveness of any advertising effort, and we're thrilled to be the first company to independently measure viewability on YouTube.